The advent of the web has opened up novel vistas for doing business. As per a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to market their services to a growing population of internet users.
The internet has taken alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.
Inbound or online marketing, is making money online or in the digital sphere. It requires into consideration things such as page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience a particular business really wants to serve ads to.
The necessity to market services and products online has given rise to a fresh industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media marketing optimization (SMO).
A recent survey noted that 34% of the firms surveyed had a built-in digital marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said they do not have a precise strategy for online marketing. These numbers suggest that you may still find businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, in particular, in this age to understand the importance of experiencing an integrated internet marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. conversion rate optimization statistics ‘ll never know their online market share, their market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.
A Digital Marketing Company in India might help businesses harness the energy of a robust web-based marketing strategy. The utilization of novel platforms like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing is the present and the near future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb to the digital bandwagon as the time is right.