The advent of the internet has opened up novel vistas for doing business. According to a survey, India could have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to market their services and products to an evergrowing population of internet users.
The internet has brought along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, do not work on the web.
Inbound or internet marketing, is marketing on the internet or in the digital sphere. It requires into consideration things like page rankings browsing engine searches, advertising on se’s, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business wants to serve ads to.
The need to market services and products on the net has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media marketing optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had a digital online marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers claim that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, specifically, in this age to realize the importance of experiencing an integrated online marketing strategy if they desire to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they will never have a powerful online proposition.
AN ELECTRONIC Marketing Company in India might help businesses harness the power of a robust web-based marketing strategy. The utilization of novel platforms like the social media can be quite a game changer as more and more people are using them to activate with brands. It is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. Once marketing agency become loyal brand followers, targeted ads are served in their mind to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away do so at their own risk. It’s worthwhile to climb to the digital bandwagon while the time is right.